Your data is value.

Use it to pay and trade online.

Data is the new currency. Companies have been trading your stolen data for over a decade now – raw user data that actually belongs to you.

Decentr shakes up this status quo by delivering a web browser experience that gives the data you generate a payable value, determined by your surfing style.

Your data. Your internet. Your way.


What are the advantages of user data as payable value and how does it work?

1. You’re the owner

On Decentr you own your personal user data; each visit online remains part of your personal ID, which is stored securely on your DecID.

2. Your data is currency

Securely stored data has the same “value store” properties as money because secure data is an exchangeable “currency”.

3. Your Personal Data Value

Your “Personal Data Value” (PDV) functions as your personal “exchange rate”, which can be used to pay and trade online.

4. Engagement = value

Your PDV fluctuates: positive engagement will see a corresponding rise in your PDV, and negative engagement will see a similar fall.

Decentr web 3.0 architecture

Front end


High Quality UX-UI

1 to 2: User Interaction.

The performance of high quality UI/UX ensures effortless adaptation to your surfing style.


Web Browser Add On

2 to 1: Fetching data needed to propagate UX depending on the needs of the user.

2 to 3: Connecting to app protocol and controlling interactivity.

Decentr's web browser add-on turns all user-centric backend activity into a frontend web browser experience.

Back end


User-Centric Applications

3 to 4: Hosting and distribution of data.

A user-centric DLT ecosystem enhances interactivity between you and other user-centric applications.


Peer-to-Peer Hosting

4 to 5: Validation for overall system.

User data stored on decentralised cloud storage enhances resilience, becoming more secure and faster the more it scales.


Local Validation Concensus

5 to 3: (Multi-directional) Ensures the applications have the same validation principles and are inter-connected.

The basis of the system ensures tamperproof protection whenever you validate the activity of others.


Decentr roadmap


Q4 2018

Decentr backend code completed


Q1 2019

Completed Final Decentr R&D

Q2 2019

Completed basic architecture for Web Connector

Q3 2019

Blockchain Integration

Q4 2019

Complete Token Sale


Q1 2020

Visual layer for add-on/Browser apps

Q2 2020

MVP and bug fixing

Q3 2020

Medium-Scale Dec ID Pilot Programme

Q4 2020

Medium-Scale dFintech Pilot Programme


Q1 2021

Release of production version

Our partners

The Decentr team

We are a tech consortium of researchers and devs with over 150 years combined domain expertise. Our Lead Marketing Strategist has worked for some of the best agencies in the world, including DDB Needham and the WPP network, on campaigns for Coca Cola, McDonalds and GM. Our IEO partners have completed more than 20 successful ICOs/IEOs with over USD $100MM raised.

Nikita Anikeev
Nikita Anikeev CTO

BSc (ITC) (Telecommunications Engineering), City University, NYC.

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Rich James
Rich James COO

MA/BA (Hons). Blockchain, Crypto, AI and Business writer and editor.

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Paul Sluszko
Paul Sluszko CFO

BA (Hons). Experienced with Gov.uk/public sector intranets and B2b/B2C information and business delivery systems.

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Lee Hirschmann
Lee Hirschmann
Lead Marketing Strategist

Award-winning copywriter and strategic planner. Worked on campaigns for TBWA, DDB Needham, The WPP Network, Ford, HP and Levi's.

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Dr. Javier Prieto
Dr. Javier Prieto
Software Engineer

PhD in IT and Telecommunications, University of Valladolid, BA Telecommunications Engineer and BA Market Research and Techniques.

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Agustín San Román Guzmán
Agustín San Román Guzmán
Research Assistant

Research Assistant at BISITE Research Group.

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Rodolfo Grimani
Rodolfo Grimani
Communications Consultant

MA Electronic Engineering from the University of Rome “La Sapienza”.

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Gianluca Rossi
Gianluca Rossi
R&I Consultant

Strong professional consulting skills in Innovation Management, International Development, Management Consulting, Project Planning, and European Union initiatives.

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Diego Valdeolmillos Villaverde
Diego Valdeolmillos Villaverde
Software Engineer

Graduate in Computer Engineering and Senior Technical Application Development.

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Prof. Juan Manuel Corchado
Prof. Juan Manuel Corchado
Software Engineer

PhD in Computer Science, University of Salamanca and PhD in Artificial Intelligence from the University of the West of Scotland.

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Lorenzo Impronta
Lorenzo Impronta
R&I Consultant

Sociology Degree, University of Rome “La Sapienza”.

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Frequently asked questions

When do you estimate Decentr’s MVP will be ready?
Assuming successful token sale by Q4 2019, we aim to have MVP by as early as end of Q2 2020. We have already proven the core backend tech and have achieved basic blockchain integration of our 100% decentralised "user layer".
What is the relationship between PDV and DecID?
Personal Data Value (PDV) is the economic expression of the securely recorded online activity on your DecID. Only you can access this data. Only you can choose what your data is used for and who has access to it: private, semi-private, public, it is up to you.
Why does secure data have more value than non-secure data?
Secure data is valuable because it is immutable and tamperproof, and that value on Decentr is expressed as an economic value that is yours to pay and trade. Our R&D has demonstrated that immutable and tamperproof data has the same (or superior) “value store” properties as “money”. In other words, decentralised data can function as a stable expression of exchangeable and fungible value between buyer and seller due to its relative value being determined by community consensus.
What do I pay with – my PDV or my DecID?

Neither. This is the beauty of the system: your PDV fluctuates, depending on engagement, in the same way as a standard currency “exchange rate”. When you want to pay or trade on Decentr, your dWallet will support a range of crypts and fiat (including Dec) and you can elect to use whatever currency you like.

The cool part is that this payment will be made at a personal “exchange rate”, dictated by your PDV to Dec.

Here’s a simple example: if through positive engagement and online activity your PDV reaches

PDV: 1.0001 I DEC: 1.0000

then a real-world-value, $10 purchase (we'll assume an exchange rate of USD $1.0000 to DEC: 1.0000 for ease of calculation) will “cost” you (underwritten by Dec/Decentr) $9.9990, and so forth.

It’s simple math, but on a global scale it changes the game completely.

Will Decentr be state-of-the-art in security terms?

Yes – in fact, by default. The only way our data economy can function is by ensuring the value of every data point is 100% secure and decentralised to give it superior "value store" properties to "money". Our users can therefore be certain we will keep reinvesting in state-of-the-art security upgrades and protocols – or our economy could start to falter.

We need 100% anonymity and security to ensure we deliver on our promise of a new socioeconomic paradigm that produces egalitarian wealth creation opportunities for every user.

Can you share the technicals of the anonymity layer?

The simplest way to describe it is we are using nodes in blockchain (Holochain) to connect to the actual data provider so there is no possible way it can be blocked or tracked. This means there is no need for a VPN.

At least 26 of the 115 most popular VPNs are secretly keeping tabs on you. Even TOR is not that secure. This was demonstrated when hackers managed to steal 7.5 terabytes of data from a major Russian contractor, exposing secret FSB plans to de-anonymise TOR. You can be pretty certain many other state-backed agencies would have no (and have not had any) qualms about taking similar action.

What is your relationship with Holochain?

Holochain is not mentioned by name on our "Decentr web 3.0 architecture" chart or descriptions – though they are listed as a partner, and we are quite vocal in the media about this cool partnership. Not everyone is aware of Holochain yet, so we stuck to using the term “DLT”, of which Holochain is a radically-new type, in order to engage with a wider audience. (Holonauts will “get it” anyway.)

Holochain is critical to Decentr as Holochain delivers the core foundational tech we need for 100% decentralised, energy-efficient data storage and other features our platform requires. Holochain is the only technology that can deliver what we need, as Holochain is not really blockchain per se. The updating of information on Holochain is not system-wide but user-centric, which is why it is the only suitable solution for our Web 3.0/4.0 platform.

Will the Decentr add-on connect Holochain to hApps and dApps?

Yes. But Decentr goes much further than this. In our view, add-ons are a mediocre bridging solution – to change the world requires more radical solutions. We are actually not only building an add-on but also our very own Dec Browser (dBrowser), so no “piggybacking” on Chrome or Firefox but instead our own dBrowser based on Holochain.

The dBrowser will be part of our software bundle that can be installed on any device – be that a smartphone or PC, or even your fridge with smart IoT capability. The possibilities are near-limitless: our devs are building a browser for all computers – be that Mac Linux or windows – and our mobile guys are doing the same for iOS and Android, so we cover all the systems people use.


Contact Decentr